Privacy policy

Privacy Policy

Last updated: December 31, 2025

Pure⟡Elation operates this website and store, including all related content, features, products, and services (collectively, the “Services”), to provide you with a curated and intentional shopping experience. Our store is powered by Shopify, which enables us to deliver these Services.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, interact with, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how your personal information is handled.

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies or can reasonably be linked to you. This does not include information that has been anonymized or de-identified.

Depending on how you interact with our Services and where you are located, we may collect the following types of personal information:

  • Contact Information: name, billing and shipping address, email address, phone number

  • Payment Information: payment method details, transaction confirmations (processed securely by third-party payment providers)

  • Account Information: username, password, preferences, and settings

  • Order & Transaction History: items viewed, added to cart, purchased, returned, or exchanged

  • Communications: messages sent to us through email or customer support

  • Device & Technical Data: IP address, browser type, device identifiers

  • Usage Data: interactions with and navigation through our Services

How We Collect Personal Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through cookies and similar technologies when you use our Services

  • From service providers that help operate our store (such as payment processing and shipping)

  • From partners or third parties where permitted by law

How We Use Your Information

We use personal information to:

  • Provide & Improve Our Services: process orders, manage accounts, fulfill purchases, arrange shipping, handle returns, and personalize your experience

  • Marketing & Communications: send promotional messages and show relevant ads (you may opt out at any time)

  • Security & Fraud Prevention: protect our store, customers, and transactions

  • Customer Support: respond to inquiries and maintain our relationship with you

  • Legal Compliance: comply with applicable laws and enforce our policies

How We Share Personal Information

We may share your information in limited circumstances, including:

  • With Shopify and service providers who help us operate our store

  • With marketing partners to provide advertising services

  • When you request or consent to sharing (such as shipping orders)

  • With affiliates or during a business transaction (such as a merger)

  • To comply with legal obligations or protect our rights

Shopify & Third-Party Services

Our Services are hosted by Shopify. Information you provide may be processed by Shopify and its partners, including outside your country of residence. Shopify may also use aggregated data to improve its platform.

To learn more, you can review the Shopify Consumer Privacy Policy or manage your privacy preferences through the Shopify Privacy Portal.

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their policies before providing personal information.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us so we can remove it.

Security & Data Retention

While we take reasonable measures to protect your information, no system is completely secure. We recommend avoiding unsecured communication channels when sharing sensitive information.

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, and resolve disputes.

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion

  • Receive a copy of your data

  • Opt out of targeted advertising

  • Manage marketing preferences

You may exercise these rights through our Services or by contacting us. We will not discriminate against you for exercising your rights.

International Transfers

Your information may be transferred and processed outside your country. Where required, we rely on approved legal safeguards such as Standard Contractual Clauses.

Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted here with an updated “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us at:

purelyelated@gmail.com
Indianapolis, Indiana, United States